Logos + Branding

When designing a logo, I strive to create a symbol that not only looks visually appealing but also tells a meaningful story about your brand. By carefully considering the elements that make up your logo, such as color, typography, and imagery, I can ensure that it aligns with your overall brand message and creates a lasting impression. By working together to develop a logo that tells your brand's story, we can create a powerful visual tool that will help you stand out.

Logos Liz Schaefer Design New Glarus Brewing Co

ONLY IN WISCONSIN
This logo was created to showcase New Glarus Brewing Co.'s commitment to Wisconsin-only distribution.

Logo The Lazy Squirrel Liz Schaefer Design

THE LAZY SQUIRREL
Inspired by the art of paper quilling, the Lazy Squirrel logo depicts a sleepy squirrel.

Logo New Glarus Oktoberfest

OKTOBERFEST
The New Glarus Oktoberfest logo pays homage to the rich cultural heritage of Switzerland.

Illustration of a mountain of colorful books, featuring orange, green, and yellow spines, with a blue background.

LAND O’ LAKES PUBLIC LIBRARY
The Land O'Lakes logo was designed with input from the library committee to capture a sense of community and fun.

The Vault by Bank of Flowers logo in purple text on a white background.

THE VAULT
The Vault logo, created for a newsletter, pays homage to the Bank of Flowers building's past as a bank.

Logos Liz Schaefer Design Crohns and Colitis Foundation

CCF ROYAL FLUSH
This logo for the Crohn’s & Colitis Foundation reflects the excitement and energy of a casino night.